Blog neglect :(

Sorry for neglecting my blog here - I've missed it! I've had a crazy busy fall. Lots of overtime at work working on proposals and lots of freelance keeping me busy in the evenings.

Speaking of freelance, I have a shameless plug to make. Since June, I've been working on a freelance project for an independent book publisher. I've done the cover design and interior typesetting of a book about a local Winnipeg activist named Harry Lehotsky. Harry passed away of cancer in 2006 and was well known in Winnipeg for his inner-city work, confronting pimps, working to eliminate pawn shops and helping homeless people get into stable living situations. Harry renovated a few homes that were considered unlivable into low income rental properties and established the Ellice Cafe & Theatre and was a well known minister in the area.

The book I worked on was the official biography of Harry and it was an honour to work on a project in his name. The book was launched last week and it's been great to see the support after working on it for several months now.

If you want to check out more about the Urban Saint: the Harry Lehotsky Story by Paul H. Boge, check out their website.

The best ideas are the simplest.

Since I work in advertising as a graphic designer, I'm always on the look out for trends in advertising.

I've seen a few examples lately of ads that are such simple ideas but that work so incredibly well at engaging the public. These two are projects without a huge budget, without TV spots or websites (I have to admit, I found them both on thecoolhunter). The concept is that imagery is placed large-scale on the floor, leaving interesting optical illusions.



This January 2009 ad is for a Skydiving company in Switzerland. The floor of an elevator is pasted with a sticker of an aerial view of their city. Their ad agency is a company called Wirz/BBDO Switzerland. So such a simple yet amazing concept! I love it (though I'd probably get dizzy in that elevator....).



I love this piece! Ad agency superstars Saatchi & Saatchi created this amazing ad in Jakarta, Indonesia, for pet emporium Jakpetz. As people walk through the shopping centre, the people become the fleas on the dog. I love how it isn't immediately noticed until you see it from the balconies above. Brilliant!

The best ad

This ad ran in the Australian newspaper, The Daily Telegraph the day Obama was inaugurated. I think it's brilliant.